In-Depth Interview: Evaluate existing design
If a site design already exists at the time the research is conducted, then in most cases you will ask customers about that design in the customer interview. The design may exist as either current release of the site that customers are using, or it may be a non-released design in the form of page comps or a prototypeprototype. The case for omitting an interview module that evaluates this design can be made when you are conducting research for a completely new design that will not rely on previous design work. I’ll discuss the case of the customer interview that focuses solely on design evaluation in a more detailed post later.
Objectives of the design evalution module include:
- Understand the gaps between the desired design and the actual design
- Obtain specific feedback as to which design elements need to be increased or decreased in prominence
- Determine components that participants would like to eliminate from the design
- Determine components that participants consider missing from the design
In the next post, I’ll include an example protocol and script for a design evaluation exercise.
Copyright 2009, Paul Bryan, Usography Corporation (http://www.usography.com)
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