About Virtual Floorspace
August 19th, 2009
Virtual Floorspace is a blog about web site design strategy. It describes approaches to optimizing design, primarily through the collection and application of customer data. “Customer” in this case can be any person whose usage of the web site results in a financial return to the company or organization that sponsors the web site. Virtual floor space focuses on ways to maximize the financial return associated with web design.
Virtual Floorspace is written by Paul Bryan, Director of User Research and Experience Design at Usography (www.usography.com).