Virtual Floorspace

Usography conducted shopalongs with millennial females to determine possible access mobile commerce access drivers in common shopping experiences. As I mentioned in previous posts, we discovered interesting dimensions of decision-making. The clip below highlights one area of findings: the personality of clothing.

Retail Ethnography by Usography

Paul Bryan, Usography Corporation (www.usography.com) customer research, e-commerce design strategy, e-retail, ethnography, methodology, qualitative research