Virtual Floorspace

4. Special attention is paid to environmental factors and artifacts that have an impact on the participant’s behavior, beiiefs or attitudes within the domain of activity under study.

Whether in the home, an office, a retail store, or a public meeting space, the aspects of the environment such as other people with whom the participant interacts, or supporting tools within that environment, may have a substantial impact on behaviors and decisions, which in turn could impact the solution space that designers need to address.

Paul Bryan, Usography Corporation (www.usography.com) e-commerce design strategy, ethnography, methodology, qualitative research