Conducting Customer Interviews
December 5th, 2009
When the day arrives for conducting the interviews, there are many preparations to make to ensure a smooth and successful day of interviews. Many things can go wrong that were unexpected, that put customers on edge or make the sessions less effective than they could be. This is a big problem for customer research because of the expense involved and because it takes time to get funding approval for the research sessions. The more precisely you plan the actual interview logistics, the more likely it is that your interviews will be productive.
In subsequent posts I’ll cover the following topics:
- Prepare the research location
- Review the daily schedule with research team members
- Check recording equipment
- Prepare for refreshments and breaks
- Receive participants
Copyright 2009, Paul Bryan, Usography Corporation (http://www.usography.com)
Linked In: http://www.linkedin.com/in/uxexperts
Copyright 2009, Paul Bryan, Usography Corporation (http://www.usography.com)
Linked In: http://www.linkedin.com/in/uxexperts